This target audience research is the follow up to the film version of the questionnaire. I carried the questionnaire out with another group of people to get a fresher view-point and tried to get some other age groups in there in order to find out whether we should be aiming our genre at an older market as well.
- Above the age of 20
1) What kind of films do you watch?
Comedy
Romantic-comedy/Musicals
Actions or Comedies
Horror or Comedy
Psychological dramas
The most popular film genre is comedy, among our older audience members, however they are also popular with the younger audience as well. Romantic-comedy is only a favourite genre of one member of the younger audience, re-emphasising the idea that our genre is aimed at the younger teenage female rather than older audiences.
2) Where do you usually watch films? (cinema, at home, internet)
Cinema
At home
At home
At home - DVD, TV or internet
At home, but I don't watch films very often
Similar to the film interviews, most of the interviewees don't visit the cinema often to watch films, particularly the older interviewees, where its gone out of fashion, if they watch films all the often at all. This could be because its too expensive or going to the cinema has simply gone out of fashion unless its for heavily advertised and highly anticipated films e.g. Hunger Games. Younger audiences tend to have more time as well, which could be a factor in why cinemas are more popular with younger rather than older interviewees.
3) What are some of the romantic-comedies you've seen?
"The Devil wear Prada"
"Definitely. Maybe", "Pretty Woman", "Wild Child"
"Angus, Thongs and Perfect Snogging", "The Devil wears Prada"
"The Holiday", "Love Actually"
"Forgetting Sarah Marshall"
Again, the majority of these films are American or British-American, suggesting that the genre either isn't very popular with British film-makers unless in synergy, or that British producers, like Working Title, focus on producing films with a larger, more accessible fan base or high concept films.
4) What do you usually see in a romantic comedy? (setting, plot, character)
A likes B, B likes C, but A ends up with B after a terrible misunderstanding - plot line
Best friend loves best friend, male best friend doesn't know - end up falling in love
Set in the city
Love triangle
Obvious cliches and simplistic storyline
Traditional story lines of trouble in the beginning of the film to be solved by the end is popular and highly expected. Twists like love triangles and unrequited love seem expected as well, which we do have regarding Aiden already having a girlfriend and Naomi dating Aiden's girlfriend's brother, Oliver. Set in the city is a popular response, which we've mimicked in our film.
5) What do you expect to see in the opening couple of minutes?
Sexual encounter
We learn about the main character
Focus on the scene - pan over the setting
Voice over - introduction to the character
Couple waking up in bed or some other indication of a romantic element
An undercurrent of sexual promiscuity about the character and her life is popular as a response, which we have in our film when Naomi sweeps a pile of condoms into her bag, causing the audience to presume she will be having sex later. Also, learning about the character is common, and although we don't have a voice over, we do have pans over revealing objects and setting which give the audience an impression about the character. We also have panning shots over the setting, which follows up to the expectation of seeing the setting in the introduction.
6) What kind of characters do you expect to see and how might they act/behave?
Female protagonist - needy and annoying
Clumsy, funny
Usually women - shy but instantly likeable
Flawed - shy or clumsy or socially awkward
Either ends of the spectrum: either very awkward or very confident
The general consensus is that they, as an audience, expect to see a female protagonist (which we have). She also has an either clumsy or socially awkward personality, which sets up all the cliche funny moments in the film which are a result of this aspect of her character. She's expected to be instantly likeable and shy, which Naomi isn't, showing that we are changing convention slightly with her character. However, the expectation is that she may also be confident, which Naomi is, and so does follow the audience's expectation about the protagonist in some way.
To conclude, based on our target audience research, our target market for this film is teenage (12-21) females who like chick-flicks, watch films more regularly at home however will visit the cinema, usually with friends and have experienced a range of example of romantic-comedies like "Angus, Thongs and Perfect Snogging", "Wild Child" and "The Devil wears Prada".
Pheebs, OUT!!! ;)
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